Chapter 7 Civics Class VII

Class VII

Chapter 7 Civics
Understanding Advertisement
Study Material

Q1. Fill in the blanks:
1. Advertising is all about building _______. (brand)
2. Brand values are conveyed through the use of ____ and _____ to give us an overall image of
product that appeals to us. (visuals, words)
3. We often _____ people according to the brand products they use. (judge)
4. _____ designs the advertising campaign. (Advertisement agencies)
5. ____ and ____ advertisements in the media is very expensive. (Producing, showing)
Q2. Answer the following briefly:
1. Define product.
Ans: Product refers to a thing or service that has been made for being sold in the market.
2. What is brand? What does the term ‘Branding’ means?
Ans: Brand is a special identification or name that is associated with a product.
Stamping or naming of a product with a particular name or sign
is called branding.
3. What is the main purpose of branding?
Ans: Branding gives a special identification to a particular product and differentiate it from other
same products available in the market.
4. Define consumer.
Ans: Consumer is a person for whom the goods or products have been made and who pays
money to buy and use them.
5. Why are celebrities used in advertising a product?
Ans: Celebrities are used to convince us as we consider them our heroes and so we feel that the
product they are promoting is worth buying.
6. Define social advertisements.
Ans: Social advertisements are made by the state or private agencies to convey some big
messages for the society.
7. What is the main aim of advertisements?

2
Ans: The main aim of the advertisements is to convince the consumer to buy the particular
product. They also claim certain special values for their brand.
Q3. Answer the following questions in detail:
1. How do advertisements influence the lives of people? Explain with the help of an example?
Ans: Advertisements plays a major role in our lives. They influence us to a great extent. We
watch advertisements, discuss them and often judge people according to the brand products
they use. Whenever we see cricket heroes and film stars advertising different products we feel
tempted to buy those products.
Advertisements tell us how we should live our lives, what we should aspire and dream for, how
we should express our love, what it means to be smart, successful and beautiful. Thus
advertisements have significant role in our lives. In the present scenario, we cannot think of a
life without advertisements.
For example: the care soap advertisement uses the mother’s concern for her child.
2. Can you explain two ways in which you think advertising affects issues of equality in a
democracy?
Ans: Two ways in which advertising affects issues of equality in a democracy:
a. It only focuses on the lives of the rich and famous and forget about the issues of poverty,
discrimination and dignity.
b. Advertising tends to promote a certain lack of respect for the poor as in a democracy, all
people are equal and should be able to lead a life of dignity.
3. What is the aim of social advertisement? Give one example to explain your answer.
Ans: Social advertisements are advertisements made by state or private agencies. These
advertisements have a big message for the society. For example most of the time the social
advertisement “Beti Bachao, Beti Padao” focuses on making people aware of saving and
educating girl child.
4. Why should the customer be careful before believing an advertisement?
Ans: customers should be careful before believing an advertisement because:
a. Customers must understand that the big claims made by the companies for their products
are true or not.
b. They must know that the price of the product is worthy of its quality.
c. Is the product is covering the whole society and only a particular group.