Understanding Advertising

CHAPTER-7

UNDERSTANDING ADVERTISING

Question/answer

Q.1 How are brand value conveyed?
A1. Brand value are conveyed through the use of visuals and words to give us an overall image that appeals to us.

Q.2 How advertisement are playing an important role in social and cultural life?
A.2 Advertisement are an important part of our social and cultural today as we watch advertisements, discuss them and often judge people according to the brand products they use.

Q3. Why branded products are costly?
A3. Branded products are costly because they include the costs of packing and advertising and transportation. So, many people cannot afford them.

Q.4 How advertisement play an important role in our life?
A.4 Advertisement play an important role in our life. We not only buy products based on them, but often, having certain brand products influence the way in which we think about ourselves , our friends and out family.

Q5. What is the aim of advertising?
A5.The Aim of advertising to get people to buy particular brand.

Q6. Why Advertisement are Expensive?
A6. Advertisement are expensive because there are so many advertisement in the market today, companies to have it stick in people’s mind.

Q7. What is advertisement?
A7. Advertisement draw attention to various products and describe them positively so that we become interested in bringing them.

Q8. What is branding?
A8. Branding means stamping a product with a particular name or sign.

Q9. What a person keep in mind for making advertisement?
A9. A person keep in mind for making advertisement to decide on what images, text and personal emotions use to sell the product.

Q10. How advertising effects our personal emotions?
A10. Advertising effects our personal emotion as people who cannot afford certain brands feel bad. They feel that they are unable to give their loved ones the best care that brand products appear to offer.

Q11. Write difference between social, political and commercial advertisement.

A11.

Heading	Political	Social	Commercial
Definition	It spreads awareness  among the people about politics	It spreads awareness about social issues.	In this products are sold in the market to get more and more profit.
Examples	Leaders publish posters during elections, in which they give their name, symbol, plan etc.	Social issues like ‘Save Girl Child, Save Environment, Save Water and Save Trees etc.	Biscuits, coffee, cars, soap, shampoo, electronic items etc.
Who give these ads.	Political leaders, private agencies	Social agencies like lions club, Red cross, Bharat Sarkar etc.	Public and private agencies.

Q12Llist two reasons why building brands is central to advertisement?

Ans: Brand can be popularized fast only through advertisement. It influences the common man’s mind.

Q13. Can you explain two ways in which you think advertisement affects issues of equality in a democracy?

Ans: In a democracy where all people are equal and should be able to lead a life of dignity.

Advertisement tends to promote a certain lack of respect for the poor.

Advertising by focusing on the lives of the rich and the famous helps us forget about the issues of poverty, discrimination and dignity, all of which are central to the functioning of equality in democracy.